Monday, June 3, 2019

lowering the barrier to entry - music

Venture BeatJoseph Gordon-Levitt: HitRecord is 'GitHub for creativity'

HitRecord is a production company transitioning into a tech platform. We caught up with cofounders Jared Geller and Joseph Gordon-Levitt at Collision 2019 in Toronto last week to understand what HitRecord was, is, and wants to be.

HitRecord is a collaborative media platform that lets anyone work together on creative projects. If a project earns money, contributors are paid based on any work that makes it into the final product. In June, HitRecord will have paid out some $375,000 over the past year, totaling over $3 million contributor payments since 2010. CEO Gordon-Levitt works 20-30 hours per week, while president Geller is full time. The site has 750,000 users interested in collaborating on content together.

Earlier this year, HitRecord raised $6.4 million to pull off its platform evolution. With the cash infusion, the company has grown from 18 employees to 34 employees today.

“It’s like GitHub for creativity,” Gordon-Levitt told VentureBeat. “I got to speak at Open Source Summit and I spoke to Linus, the creator of Linux, and a number of folks from that movement. They’ve been really great to talk to because there really are a lot of parallels between the open source coder culture and what we’re trying to bring to our creativity [platform].”

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